The crazy economy has put a dent in custom motorcycle sales and caused many builders to look for alternative money-making opportunities. For Jesse James, the guy arguably most
responsible for reviving the chopper craze, prospects appear endless. In May, he takes on the role of a modern-day daredevil in “Jesse James Is A Dead Man,” a new, original weekly series on Spike TV premiering on Sunday, May 31 (10:00 – 11:00 PM, ET/PT).
“Our goal was to create a new and distinctive series for Jesse that is unlike anything else on television,” said Sharon Levy, senior vice president of original series for Spike TV. “In this series, viewers will get to experience one of the most fearless guys on the planet in an entirely new way, taking on death-defying physical challenges each week.”
Ten weekly one-hour episodes of “Jesse James Is A Dead Man” are being produced for Spike TV. Each episode follows James as he readies himself for a different death-defying challenge he has always wanted to face and beat. Preparing for the risky challenge can often be as dangerous as the challenge itself as he endures a battery of tests to prepare. With CGI effects, viewers get a taste of the enormity of the stunt, revealing the physiological stress James’ body will endure.
Some of the dangerous challenges he’ll be facing include the grueling off-road race better known as the Baja 500, hitting over 200 mph on a Nitro bike supercharged by ultra-combustible nitro-methane fuel and braving harsh Artic weather conditions by riding a motorcycle in minus-60 degree temperature across the infamous Ice Highway that connects the small towns of Inuvik and Aklavik.
James first gained fame with his business West Coast Choppers. During the past nine years he launched his TV career with Discovery Channel’s “Motorcycle Mania”; produced and starred in the international television hit, “Monster Garage”; established his own production company, Payupsucker Productions; became publisher of Garage Magazine; and opened eco-friendly burger joint Cisco Burger in Long Beach, CA.
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